Leadership Portfolio

Daniel led the end-to-end launch of a proprietary software platform that transformed a digital marketing agency into a scalable Software-as-a-Service (SaaS) business.

Faced with a competitive landscape and shifting client expectations, Daniel spearheaded the agency’s SaaS pivot by conceptualizing, developing, and deploying a software solution that redefined its core value proposition. He worked closely with cross-functional teams—including product development, sales, marketing, and client success—to ensure seamless integration with existing workflows and maximize client adoption.

Through rigorous market research, Daniel identified key pain points and prioritized feature development to deliver a solution that directly addressed client needs. His leadership not only elevated the agency’s service model but also unlocked new recurring revenue streams that fueled sustainable growth.

To support the product’s success, Daniel crafted go-to-market strategies and equipped the sales team with the messaging and tools required to rapidly build a strong client base. This transformation positioned the agency as an industry leader in the digital marketing SaaS space, expanding market share and significantly improving client retention.

Daniel was tasked with leading the fast-tracked launch of a Fifth Avenue flagship store—one of the brand’s most ambitious projects to date—with a tight two-month deadline and no existing operational framework in place.

Daniel quickly mobilized and executed a comprehensive launch strategy. He recruited, hired, and trained a full staff in under two months, while simultaneously overseeing critical pre-opening deliverables including facilities preparation, technology installations, fixture receiving, and inventory management. Daniel developed onboarding materials, created original training programs, refined standard operating procedures for local compliance, and led the merchandising and stockroom organization to meet brand and operational standards.

The store opened on time with record-breaking Grand Opening results and was recognized by Chain Store Age as one of the Top 10 Store Openings of 2018. Daniel’s leadership was also commended by company founders for flawless execution and exceeding performance expectations.

As the Co-Founder of a catering startup, Daniel faced the challenge of building brand awareness, generating bookings, and developing operational processes—all with limited resources and no established market presence.

Daniel led the brand’s digital and social marketing strategy, creating a distinct market identity and driving awareness in a highly competitive local landscape. He built scalable operational systems to streamline daily execution, developed pricing models, and standardized service delivery to ensure both efficiency and consistency. Daniel also collaborated directly with clients, refining offerings to meet evolving customer needs while positioning the company for sustainable growth.

Under Daniel’s leadership, the startup quickly gained traction, built a loyal customer base, and successfully scaled operations. His hands-on approach in both marketing and operations established the foundation for growth and created a differentiated brand experience in the event catering space.